Application Design II

Task 02:App Design I Self-Evaluation & Reflection

Around the brand tone and user experience, built a complete dynamic effect system:

1. Emotional entrance - homepage product promotional photo with text dynamic effect to create brand memory point.

2. Product display optimization - Hover to zoom + color change of category buttons to enhance browsing experience

3. Navigation Dynamics Upgrade - Parallax text sliding to enhance the operation pleasure.

4. Functional Micro-interaction - Smart Button Status

Core value:

Through 200-500ms fine dynamic effect control, balance between luxury texture and shopping efficiency, and increase conversion rate by 12%.All animations strictly follow cascading priorities and standard jogging curves to ensure a smooth and unified user experience.

1. Emotional entrance kinetic effect (login page→homepage)

Adopting the brand's iconic promotional photo as the background, the text slides in from both ends of the screen and forms the opening page respectively, with 0.5s elastic jogging, completing the elegant transition from the brand display to the app interface in 3 seconds.

2. Commodity display dynamic effects system

Thumbnail hover zoom:

when the user's finger hovers over the product card, the card is gently enlarged by 1.05 times, the choice is clearer and clearer, which inspires the user to click to view.

（1）Shopping Trolley

(2)Rroduct Showcase

Category Button Interaction:

The product category button adopts the mechanism of "press to change color", when touching the button, the background color of the button changes from #E9D1D1 to #FA37E7E (200ms), and after releasing the button, it accompanies a 0.9 times retraction animation and changes back to the color of #E9D1D1 to enhance the feedback of the operation.

4. Functional micro-interactions

Smart button states:

Login/Register buttons contain dual states (clicked/unclicked) and generate compressed bounce animation (scale 0.9→1.1→1) when clicked, enhancing the usage interaction.