Sptail Design II (project2)
Sptail Design II Task 02: User Research, Storytelling & Functional Art Development (I) When User Journey Meets Regenerative Art: A Healing Experiment in a Chocolate Retail Space. This is a retail adventure in user research + art installation design. We focused on two groups of people: Gen Z cultural explorers like Florence, a 22-year-old university student in Kuala Lumpur, who is obsessed with the fusion of local culture and modern aesthetics, and is keen on choosing chocolates for special occasions; and Li Wei, a 30-year-old business traveler, who is in search of convenience and social sharing scenes. The research has developed a new style of "mall behavioral observation + mood board interviews" - observing the customers' movement in the chocolate store and listening to their "ideal shopping experience" with a collage of mood boards, which accurately captures **"the ideal shopping experience". The research captured the three core demands of ...