Sptail Design II
Task 01:
For this assignment I chose the Holliday's Ultra Time Travel Store and beryl's Chocolate Factory Store for my research.
The biggest difficulty I encountered in doing my homework was finding a floor plan for the store. I had initially chosen to do the m&m Chocolate Bean Shanghai store instead of the Goodwill store, but I couldn't find a floor plan for the m&m store, so I switched to the Goodwill Time Travel store.
Because of this assignment my friend and I also visited beryl's chocolate factory store and bought a lot of chocolate.It was really cleverly designed my friend and I raved about it.
Click HERE for the Powerpoint of PROJECT 1
This assignment focuses on retail space design and analyzes the cases of Holliday's Time Travel Store and Beryl's Chocolate Factory Store to understand how to create brand differentiation and competitiveness through thematic narratives, multi-sensory experiences and technological integration. In practice, by disassembling the framework of the model PPT, we mastered the analysis methods of data visualization, structured comparison, and user journey map, and strengthened the logical rigor and visual expression.
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